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Tech 20 - NEW!
Are you so overwhelmed by Twitter, Facebook, LinkedIn, and other social media that you’re scared to even join the conversation? Join us for Tech 20s each day, a “safe place” where there are no stupid questions. Come learn the basics of how these sites work and how they may benefit you. Want to get involved in social networking? Get on the spot step-by-step instructions on how to create an account and start dipping your toes into the social media water (or just jump right in)! Each session is only 20 minutes!
• Sunday, September 13, 5:00 pm - Twitter
• Monday, September 14, 8:30 am - Facebook
• Tuesday, September 15, 8:00 am - Social Networking Q&A
Hosted by NFi Studios
Sunday, September 13
General Session 1:30-3:00
Made To Stick
Dan Heath
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas—businessmen, educators, politicians—struggle to make their ideas “stick.” Why do some ideas thrive while others die? Learn the anatomy of ideas that “stick” and sure fire methods to make your messages “stickier.”
Breakout Session 3:20-4:35
A Framework to Take Your Organization from Good to Great
Mac McGuire, Ph.D., McGuire & Associates Consulting
Is your organization being “all that it can be” to its most important customers and employees? Learn how applying the Baldridge Criteria can help your organization meet the highest standards of excellence. Explore the advantages and disadvantages of adopting and implementing the Criteria while hearing stories which highlight the need for organizations to at least consider the Criteria as a guiding influence in organizational improvements.
Retaining, Not Translating: How to Market to Latinos
Kelly McDonald, President, McDonald Marketing
By 2020, Latinos will be the majority population in Texas. Marketing to the Latino consumer can help you grow your organization, but it requires more than just translating a message into Spanish: you’ll need to know the right Latino customer for you and how to connect with this member emotionally, rationally, and culturally. Learn specific strategies for developing effective
marketing messages targeted specifically to the Latino market.
Case Study: The Future of Continuing Education
Amanda Batson, Ph. D., Founder, ADB Partners Education on Demand
Pat Smith, Executive Director, Texas Library Association; Kent Hughes, CAE, President & CEO, SeminarWeb
Do you have a plan for your education offerings? Are you aware of how, and what, your members want to learn? Explore how TSAE used member and non-member feedback to develop an Education Blueprint that identifies relevant subject matter and delivery systems for live and online options. Walk through the steps of crafting a survey, analyzing results, creating timelines, and determining costs for your education plan.
Crucial Conversations: Tools for Talking When Stakes are High
Hayden Hayden, Partner and Founder, Enlightened-Leaders, LLC
As professionals, we aren’t trained on how to have conversations that resolve problems and build relationships. These “Crucial Conversations” address tough subjects with people that influence your everyday life. Handled poorly, they can have an adverse impact on all relationships. But handled well, they can enrich relationships, increase your influence,strengthen teams, and boost the bottom line.
Maximizing and Marketing Relationships – Keys to Putting Your Mouth Where Your Money Is (Supplier Training)
Jerry E. Gerson, Corporate Training, Gerson Group/Marketech, Inc.
This day in age, it takes more than just money to persuade your customers – you have to know how to properly cultivate relationships that will stand the test of time. Build your relationship skills by learning how people react to one another, understanding what’s really important to another person at the professional and personal level, and knowing how to truly get involved.
Up Close & Personal with Dan Heath
Dan Heath
After learning what makes ideas “stick,” join Dan Heath for a conversation on the topic of his next book, Switch: How to Change Things when Change is Hard. Definitely a can’t-miss opportunity to learn from a bestselling author in a unique and intimate setting. Presented by Fort Worth CVB.
Tech 20 5:00-5:20
Twitter
New Member Reception 5:30 - 6:15
New Member Reception (Invitation Only)
Opening Night Party Hosted by San Antonio CVB 6:30 - 8:30
La Villita Historic Arts Village
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Monday, September 14
CAE Breakfast 7:30 - 8:45
CAE Breakfast (Invitation Only)
Continental Breakfast 8:00 - 8:45
Tech 20 8:30 - 8:50
Facebook
General Session 9:00 - 10:15
The Radical Leap: Extreme Leadership at Work and Beyond
Steve Farber
Discover how you can become a true leader by harnessing fear and using it to your advantage, inspiring yourself and others to change the world you live in, earning your members and employees’ loyalty, and using the power of the heart to achieve the extraordinary at work in this highly energetic presentation.
Breakout Sessions 10:35 - 11:50
Messaging that Moves People
Jeff Hahn, Principal, TateAustinHahn
Do you know the value of crafting just the right taglines, keywords, and messages for your organization? Are you aware of your most important audiences? Watch as an association is put through the process to identify its most important stakeholders and determine which single metaphor out of seven helps best describe its purpose. Leave this interactive session with the outline you need to hone in on your organization’s audience and key messages.
30 Tips to Boost Your Association’s Education
Debra Zabloudil, FACHE, CAE, President, The Learning Studio, Inc.
Is the economy leading to a decrease in attendance at your events? At a time when members may be reconsidering every expense, you cannot afford to leave your association’s education out in the cold. Your products must be more relevant than ever to entice members to not only register, but also appreciate the value. Leave with actionable solutions to help you immediately address
this urgent dilemma.
Managing Email & Social Media in 4 Easy Steps
Maura Thomas, Founder, RegainYourTime.com
Feel like you’re drowning in email? Overwhelmed at the thought of another communication tool, like Twitter? Welcome to the Information Age. What was supposed to be convenient communication has become an endless source of distractions. This session will cover manageable ways to incorporate social media into your life, how to keep your communications from piling up and how to get your inbox to zero every day.
Building Loyalty: A Life Cycle Engagement Plan
Kris Williams, CAE, Membership Marketing Manager, American College of Emergency Physicians
Robert Head, MBA, CAE, Associate Executive Director, American College of Emergency Physicians
Jeremy Griffin, Account Supervisor, Marketing General, Inc.
Is your association doing everything possible to improve member engagement? Learn the connection between retention and engagement, explore 10 tactics to increase engagement, examine specific strategies for new members, and identify key metrics for tracking engagement. Get a better understanding of the life cycle of a member while reviewing real-world examples.
Up Close & Personal with Steve Farber
Steve Farber
Leaders are not bound by a title. In this intimate setting after his keynote address, Steve will discuss how dedicating yourself to bringing others along so they can achieve more than you is the ultimate way to create truly significant current and future leaders. Presented by Fort Worth CVB.
Awards Luncheon 12:00-1:30
Awards Luncheon
Breakout Sessions 1:45 - 3:00
Improve the Quality of Your Education Delivery
Debra Bachman-Zabloudil, FACHE, CAE, President, The Learning Studio, Inc.
Dave Simmons, Producer, Williams Gerard Productions
Paying attention to easy and cost-effective techniques in program delivery will help produce a more effective educational event that will be heavy in take home value and inspire members beyond the event. Join this session to learn more about ways to work with program speakers, audio visual and production techniques to create a polished educational experience!
Marketing to People Not Like You: The New Market Segmentation
Kelly McDonald, President, McDonald Marketing
Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn’t simply mean race. Diversity comes in many forms: gender, age, language preference, religion, and special interests. Learn about different market segments, the key emotional drivers for important target segments, which group represents the largest opportunity for your association, and specific strategies and tactics for reaching your high-potential prospects effectively.
Building Persuasion into Your Communications Plan
Jeff Hahn, Principal, TateAustinHahn
After learning how to identify your stakeholders and messages, continue the conversation by exploring six principals of persuasion that will help you capture the attention and imagination of current and potential members. Leave with persuasion tips, such as authority, scarcity, and consistency, that you can build into all your messages.
Emerging Tech Tools to Add Member Value
Dave Keene, CISSP, Deputy Chief Information Officer, Texas Association of Counties
You don’t have to be a “techie” to know about new and non-traditional technology tools available to help you and your staff maximize efficiency and improve communication and collaboration with members. Learn the basics about Google Docs, SurveyMonkey, Online Event Management tools, Cloud Computing, and Google Calendars and how they can save your association money while boosting member value.
Quantum Leap in Management
John Hilsabeck, MBA Instructor of Management, St. Edward’s University School of Management and Business
As a high achiever, you have made significant strides in your career. Now it’s time to position yourself for senior management or an executive position. Learn what you can do to prepare for that quantum leap forward. Promotion and advancement come to those who best demonstrate the abilities, characteristics, and traits required for higher positions. You are being watched, so practice the right things now to position yourself in a highly competitive market.
Experiences (Choose one) 3:30 – 5:45
Back of the House Tour at Freeman
Take an in-depth look at stage and AV setup before exploring Freeman headquarters and learning about their operations.
San Antonio River North Redevelopment Project
Take barges through the new lock and dam system to see San Antonio’s multi-million dollar redevelopment project. You will also walk around the repurposed Pearl Brewery. Presented by Frisco CVB.
Back of the House Tour at the Westin Riverwalk
Take a behind the scenes look into everything that goes on to make your event a success. From housekeeping to food and beverage, you’ll know what it takes to keep things running smoothly.
Back of the House Tour at the AT&T Center
Get a behind the scenes tour of the home of the San Antonio Spurs (including the locker room!) before learning more about the arena’s business operations.
Managing a Crisis at Your Meetings
What do you do if an attendee has a heart attack at your meeting? If a Hurricane is threatening your conference? Learn from a panel of experienced meeting planners how to successfully manage crisis at any event.
San Antonio Tourism – Rebranding a City
Visit the home of the San Antonio CVB and learn the process the city took to rebrand itself as more than just the Alamo and Riverwalk.
Volunteer Opportunity: San Antonio Food Bank
Help give back to the community while in San Antonio by spending your time sorting food for families in need.
Dinner Hosted by the Westin Riverwalk Hotel 7:00 - 10:00
Westin Riverwalk Dinner
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Tuesday, September 15
Buffet Breakfast 8:00 - 8:45
Buffet Breakfast
Tech 20
Social Networking Q&A
Breakout Sessions 9:00 - 10:15
The Future of Associations
Michael Gallery, PhD, CAE, President, OPIS, LLC
Are you aware of the latest trends in the association industry and what they mean for you? Learn about the newest trends, the implications they have for your association, and what steps your organization should be taking. Participants will be able to identify critical shifts affecting their association and explore potential strategies for addressing those trends.
Making Sense of Social Media
Peter Kim, Senior Partner, Dachis Corporation
It’s time to get serious about social media adoption in associations and ask the tough questions. What are we trying to achieve? How do we make sense of the choices? Where do we even get started? Learn how to formulate a social media strategy, why many current approaches to emerging technologies are limited, and what actions can be taken to effectively incorporate social tools into your association.
Five Strategies for Leveraging Generation Capital
Maria van Hekken, PCC, GenEdg; Jennifer Gleeson Blue, GenEdge
For the first time in history there are four generations in the workplace. Older and younger professionals alike are frustrated with one another and focus on the problems without getting to solutions. Explore five strategies to shift this ever-present workplace challenge into an organizational resource. Learn a new model for encouraging leadership in every generation and strategies for developing more engaged employees to drive growth and retention.
Leadership 3.0 – Creating Amazing Results in the Information Age
Joe Zente, President/CEO, Z3 Performance Development, Inc.
Do you know the difference between a manager and a leader? A true leader knows how to communicate people’s work and potential so clearly that they are inspired to see it themselves. This interactive session will delve into the skills needed to be a leader in today’s fast changing world and how you can identify and overcome your biggest leadership challenges.
Rainmaking Strategies for Building Relationships
Ed Robinson, CPA, CSP, President/CEO, Robinson Performance Group
Successful professionals learn how to multiply their efforts and develop strategies to become “Rainmakers” (member developers within their organizations). Discover how combining dynamite selling strategies and a marketing model can create a machine for effective growth, regardless of economic conditions. Learn more than a dozen skills, processes, and tools to grow your organization and secrets to creating a foundation for effectively satisfying member needs.
General Session 10:20 - 11:35
Bringing Passion to Your Work and Life
Kevin Carroll, Founder, Kevin Carroll Katalyst, LLC
How do you ignite creativity, problem solving, and risk taking to score big in business? Discover how to embrace your spirit of play to maximize your potential and sustain more meaningful business and personal growth.
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